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We're on the hunt for the perfect venue across the country. It has to have it all - great location, stunning amenities, spacious rooms that make you feel welcome and energized... and of course, amazing food!
The 2022
Online Sales
Academy
Improve your digital marketing results in record time
Ramp up your knowledge base with study materials, dialogues and process development PLUS a Sales Readiness Quiz
I could not imagine doing my job without the online sales academy. I think that it has definitely given myself and my team the confidence that we need to be able to handle the leads that are incoming and be able to efficiently do our jobs and answer questions effectively.
This interactive virtual course is designed for new home marketers ready to dive in and apply what they learn immediately. It’s intense, so come prepared to engage and implement new strategies. You’ll gain a solid understanding of digital marketing best practices and learn how to create efficient, effective marketing that delivers results.
Register Now!
Space is limited,
Claim your ticket.
Join Us Live & In-Person
March 30-31, 2022
In Dallas, Texas
Register Now!
Space is limited,
Claim your ticket.
Gilley's In Dallas, TX!
Treat yourself to an exceptional learning experience surrounded by vintage 1920's aesthetics at Gilley's in Dallas, TX!
Enjoy instant access to everything exciting that Dallas has to offer.
In The Heart Of Dallas
Jen Barkan | Online Sales Coach
With over 19 years in sales and marketing for new home builders, Jen Barkan brings additional frontline experience to Do You Convert as an Online Sales Coach.
In 2016, she was named Online Sales Consultant of the Year by the National Sales and Marketing Council of the National Home Builders Association and was also a Silver Award winner in 2015. Later in 2016, Jen was the recipient of Professional Builder Magazine’s 40 under 40 award.
Jessie Suggs | Online Sales Coach
Jessie is an Online Sales Coach with Do You Convert and has over 8 years of home builder sales and marketing experience.
In 2020, Jessie led an online sales team that managed more than 10,000 leads and generated more than $146 million in sales revenue. A three-time honoree of Mungo Homes’ CEO Circle of Excellence, Jessie is a National Home Builders Association Silver Award Winner for 2019 and 2020, was awarded the 2018 Internet Lead Specialist of the Year by the Building Industry Association of Central South Carolina, and was recognized as a Home Building Industry Leader by Professional Builder in the annual 40 under 40 Class of 2021.
Virtual Event
The 2025 Market Proof Marketing Academy
*Space is limited
Master the digital techniques and strategies trusted by top home builders to drive real marketing results. Whether you’re new to the industry or a seasoned pro ready to refine your skills, this Market Proof Marketing Academy provides practical strategies to enhance your digital marketing expertise.
Learn from the industry’s best digital marketing experts as you master tested techniques, from creating impactful and efficient campaigns to analyzing data effectively. Elevate your expertise and take the next step in your professional growth with the Market Proof Marketing Academy.
Meet Your Coaches:
Sarah Simmerman, Jackie Lipinski, Kevin Oakley, Julie Jarnagin, Beth Russell, Karla Tuten
Unlock Your Digital Marketing Potential: Master Proven Strategies and Boost Results with Expert Training!
Learn from Sarah, Jackie, Kevin, Julie, Beth, and Karla who bring years of experience coaching hundreds of New Home Marketing professionals. Gain hands-on training in real-world strategies, including digital ad creation, best practices for digital marketing, and content creation strategies for Home Builders. Get expert insights to drive results and elevate your marketing game!
COURSE OVERVIEW
Over 200 Digital Marketers Trained
Gain actionable insights and hands-on learning from seasoned new home marketing professionals who understand your needs and bring real-world expertise to help you succeed. Marketing for home builders is unlike e-commerce or other industries—it comes with its own unique challenges.
Raising the Industry Standard
01
3 Days of Classes
The academy kicks off with 3 days of "in virtual" classes together covering Google Analytics, Google Ads, and Meta ads.
8 Additional Weeks of Virtual Training
Additional virtual training & group learning opportunities around analyzing data, diagnosing struggling communities, content marketing, & more!
02
All-Access Group
You will be immediately added to our private group of new home marketing peers + access to an exclusive online resource library.
03
Your Foundation for Success Will Cover
The True Responsibilities of Marketing
Keywords & Match Types
Diagnosing A Broken Community
Campaign and Ad Group Setup
Actionable Insights in Google Analytics
Crafting The Perfect Search Ad Copy
May 6-8, 2025
Social Ad Mistakes You Should Never Make
Google Analytics Custom Reports
World-Class Social Media Ad Strategies
Balancing The Ad Budget
Your New Best Friend - Facebook's A.I.
Marketing Action Plans for Inventory Homes
Google Analytics Key Events Setup & Editing
World-Class Search Marketing Strategies
Top Performing Ad Formats
Plus Q&A’s
Continuing Education
Over 8 Weeks
Live Group Coaching Sessions
Open Q&A Sessions
Exclusive Online Resource Library To Access Worksheets, Documents, & Virtual Learning
Official Certification from Do You Convert Upon Course Completion
Market Proof Marketing Academy Satisfaction Guarantee
We are confident this course will provide results. If you aren't
100% satisfied, we will give your money back.
No questions asked.
Learn and Grow Together
Interactive, Hands-On Learning
Personalized Small Group Coaching
With intentionally small class sizes, you’ll benefit from meaningful interactions with your coaches and peers, fostering deeper connections and personal growth within the New Home Marketing Industry.
Build Connections That Last
Learn Together: Insights from Previous Attendees
The Market Proof Marketing Academy challenged me, but also gave me confidence that other builders and other ad strategists around the country are running into similar issues as well. It gave me connections. It gave me a network that I can bounce ideas off. And it also just gave me confidence that we're running into the same issues and we can tackle them together
Chad McCone
Schuber Mitchell Homes
Meet Your Coaches
Sarah Simmerman
Digital Marketing Director
Jackie Lipinski
Marketing Coach
Frequently Asked Questions
If I were to encourage someone to attend the academy, I definitely would. I got a lot of good information from it, and they taught me how to use analytics, Google ads, Facebook ads, budgeting, and so much more. And getting to meet a bunch of different people from a bunch of different places, talk to them, and work with them was awesome!
Skyler Phillips
Silverthorne Homebuilders
A weekly new home marketing podcast for home builders and developers called Market Proof Marketing
*Space is limited
Managing Partner
Kevin Oakley
Karla Tuten
Head of Creative Services
Beth Russell
Marketing Coach
Marketing Coach
Julie Jarnagin
Ask A Question
Want to know more about the Academy? Send us a message.
Ask A Question
Want to know more about the Academy? Send us a message.
